How was the Forthing T5 EVO born?

Dongfeng Forthing, founded in 1954 and officially entered the automobile field in 1969, is actually a veteran of its own brand. In the past, although it mainly focused on the market of cheap SUV and MPV, Dongfeng Forthing and flexible enterprise reflection ability can capture the market very accurately. Unfortunately, the general trend of consumption upgrading is permeating every market segment. Even in rural areas, people are more and more critical of product design and performance. This makes the cheap car market gradually decline.

In such a big environment, Dongfeng Forthing has realized that even if it still builds cars for ordinary people, it still has to meet their demand for high-end. To do this, Dongfeng Forthing must completely change its previous brand image. In the big family of Dongfeng Forthing, there are several brother car companies with the logo of Double Swallow. Therefore, in order to have its own unique brand recognition, Dongfeng Forthing has become another sub-brand with brand-new logo after Lantu. The brand-new shield-shaped lion logo also opens the first step for Dongfeng to bid farewell to the past.

Not only the brand Logo, but also the popularity of Dongfeng Forthing in the past lacked recognition in product design, and its well-regulated shape, together with other Dongfeng Forthing, made it difficult for passers-by to remember its origin and name. Therefore, the design has become the second step of Dongfeng Forthing, and in order to subvert the previous styling, Dongfeng Forthing has invited Henning, the styling design director who has worked in GM, Mercedes-Benz, Volvo and other brands successively. He is also the founder of T5 EVO’s new design.

As for the new design idea, Dongfeng Forthing chose the new mainstream of youth and sports without hesitation. And the Forthing T5 EVO also presents a kind of fierce and radical front face, smooth and dynamic lines, and recognizable tail shape. The interior is a fashion style that emphasizes the sense of science and technology. This design not only has a sense of sight of a sports car, but also has a high degree of recognition and topicality. With the addition of its face value, the T5 EVO becomes more and more popular.

From changing to a new logo to hiring a well-known designer to completely subvert the previous styling design, Dongfeng Forthing has indeed made up its mind to innovate this matter. But as mentioned at the beginning, technology is the core guarantee for real change. Because almost every automobile manufacturer is constantly optimizing its design and improving its brand tonality, only those brands and products that have achieved technological leadership can really stand out.

According to the information released by the Forthing T5 EVO, it is equipped with Mitsubishi’s latest 1.5T engine, with 197 horsepower and 285 Nm of parameters, which is absolutely top-notch in the same displacement. At the same time, it also makes the Forthing T5 EVO achieve an acceleration of 9.5 seconds. Although this achievement is not the strongest in the market at the same level, it will never lose in front of joint venture rivals such as CR-V and RAV4.

In addition to power, people are paying more and more attention to the safety performance. The proportion of high-strength steel in the body of the Forthing T5 EVO has reached 76%. With six airbags, L2 automatic driving assistance system and so on, its safety test results are very promising.

In order to cope with the tough battle of this front PK-like big coffee, Dongfeng Forthing equipped T5 EVO with NAPPA leather, armrest box refrigeration/heating function, main driver’s seat ventilation, heating, massage and other leapfrog configurations. Coupled with LED headlights, full LCD instrument panel, 64-color atmosphere lights, car networking system and other bright spots, as well as policies such as lifetime warranty of the first owner and 8-year warranty of the whole vehicle, the Forthing T5 EVO still maintains a modest attitude. And this kind of all-pervasive play of face value, performance and technology made the Forthing T5 EVO get 16,000 orders in the first month of opening the pre-sale.

In the end: On the whole, as the first product after Dongfeng Forthing brand innovation, Forthing T5 EVO has a new brand Logo, styling design, and hard power that can compete with sales stars in the same market, which makes Dongfeng Forthing completely bid farewell to the past. However, Dongfeng Forthing and T5 EVO are facing more brutal competition. However, it is still inconclusive whether T5 EVO can truly open a new page of Dongfeng Forthing brand with its outstanding market performance. However, the determination of Dongfeng Forthing brand change is to make people expect it to go further and further on the road of “high-end”.

Web: https://www.forthingmotor.com/
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