On the morning of December 8, the 2024 Liuzhou 10km Road Running Open Race officially kicked off at Dongfeng Liuzhou Automobile’s passenger car production base. Around 4,000 runners gathered to warm up Liuzhou’s winter with passion and sweat. The event was organized by the Liuzhou Sports Bureau, Yufeng District People’s Government, and Liuzhou Sports Federation, and sponsored by Dongfeng Liuzhou Automobile. As southern China’s first factory marathon, it not only served as a sports competition but also promoted the spirit of healthy living, reflecting the positive energy of Dongfeng Liuzhou Automobile’s 70 years.
At 8:30 a.m., about 4,000 runners set off from West Third Gate, the passenger car production base, walking at a healthy pace, enjoying the morning light, and fully expressing their love and passion for sports. The Open Road Race featured two events: the 10km Open Race, which challenged participants' endurance and speed, and the 3.5km Happy Run, which focused on the fun of participation and created a joyful atmosphere. Both events took place simultaneously, filling the Liuzhou Automobile Factory with energy. This not only spread the spirit of sports but also highlighted the technological charm of Dongfeng Liuzhou Automobile's intelligent manufacturing.
Unlike typical road races, this 10km Open Race uniquely incorporates the track into Dongfeng Liuzhou Automobile’s intelligent manufacturing base. The start and finish lines were set at the West Third Gate of the passenger car production base. At the sound of the starting gun, participants took off like arrows, following carefully planned routes and weaving through various corners of the factory.
The first sight along the route was a lineup of 300 Liuzhou Commercial Passenger Vehicles, forming a long "dragon" to warmly greet each participant. Runners passed through key landmarks such as the passenger car assembly workshop, commercial vehicle assembly workshop, and vehicle test road. Part of the course even ran through the workshops themselves, surrounded by towering machinery, intelligent equipment, and production lines. This allowed participants to experience the impressive power of technology and industry up close.
As participants raced through the intelligent manufacturing base of Dongfeng Liuzhou Automobile, they not only engaged in a thrilling sports competition but also immersed themselves in the unique charm and rich heritage of the company. The energetic contestants, speeding through the modern production workshops, echoed the hardworking and innovative spirit of generations of Liuzhou Automobile employees. This vibrant scene symbolized Dongfeng Liuzhou Automobile's commitment to creating new brilliance in the coming era, powered by even greater vigor and determination.
As a state-owned enterprise, DFLMC is rapidly transitioning into the new energy era, with strong capabilities in new energy R&D, green supply chains, production, logistics, and products. The company has completed product planning for both commercial and passenger vehicles and is now fully implementing its plans. The commercial vehicle brand, Crew Dragon, focuses on pure electric, hydrogen fuel, hybrid, and clean energy vehicles. The passenger car brand, Forthing, plans to launch 13 new energy products by 2025, covering SUVs, MPVs, and sedans, marking a major leap in the sector.
To ensure participant satisfaction and a great experience, the event organizing committee and Dongfeng Liuzhou Automobile established a comprehensive service system. A timing car was deployed on-site, allowing participants to check their results in real-time via a magnetic sheet. After the race, a food street offering a variety of desserts and snacks was set up for quick energy replenishment. Additionally, a memorial service with customized number bibs was provided, allowing each runner to preserve this cherished memory permanently.
In addition, Dongfeng Liuzhou Automobile created a 60-meter-long "Liuzhou Automobile History Wall" for participants to enjoy both the race and the rich legacy of Liuzhou Automobile over the past 70 years. As they approached the wall, many contestants paused to admire it. The wall displayed a vivid combination of images and text, capturing every key moment in the company’s journey from its beginnings to its growth. It was as if participants were traveling through time, experiencing those unforgettable years alongside DFLMC. Not only did they celebrate the company’s remarkable achievements, but they were also inspired by its spirit of self-reliance, perseverance, and innovation. This spirit, built over 70 years, mirrors the determination and competitive drive of marathon runners, motivating participants to keep pushing forward, challenge themselves, and strive for excellence.
After the race, Dongfeng Liuzhou Automobile held a grand award ceremony to inspire more people to embrace sports and challenge themselves. Participants who completed the race were dressed in special uniforms and wore beautifully crafted medals, their faces glowing with joy. The uniforms cleverly featured elements of the Bauhinia and Dongfeng Liuzhou Automobile, reflecting both Liuzhou's regional identity and the company’s brand and spirit. The medals were also creatively designed, with the Liujiang River flowing like a ribbon and simple lines symbolizing the wind, representing the energy and speed of Dongfeng Liuzhou Automobile, inspiring runners to keep moving forward.
Web: https://www.forthingmotor.com/
Email:admin@dflzm-forthing.com; dflqali@dflzm.com
Phone: +8618177244813;+15277162004
Address: 286, Pingshan Avenue, Liuzhou, Guangxi, China
Post time: Dec-20-2024